We audit the ways your website loses Calgary leads: whether AI assistants recommend you, how fast your site loads on mobile, and whether search engines and AI can cleanly read it. Local presence is coming soon. You get a plain-English fix list you can email to your web developer. No jargon. No fluff.
Section 01 · The audit
Most "website audits" are made for developers. This one is made for the person who owns the business and just wants more booked jobs. Three of these run today; local presence is coming soon.
When a Calgary homeowner asks ChatGPT, Perplexity, or Google AI for a plumber, do they get your name or your competitor's? We run real queries and record who the AI recommends.
Sample finding
We asked ChatGPT, "best plumber in Calgary NW," and it named six businesses. None were you. The report shows the exact queries where that happens and which competitors get named instead.
A homeowner with a flooded basement is on their phone. If your site is slow to load on a typical mobile connection, you're asking a panicking person to wait. Some won't.
Sample finding
Your homepage scored 41 out of 100 for mobile speed on Google PageSpeed. We report the score and whether it comes from lab estimates or real-visitor data, so you know exactly what was measured.
Search engines and AI assistants can only recommend a site they can cleanly read. We check for technical problems that get in their way, and we tell you plainly when a site blocks the check instead of guessing.
Sample finding
We check whether the same page loads at two different web addresses, a pattern that can split your search ranking. If your site blocks our automated check, we say we couldn't assess it, rather than inventing a result.
Whether you show up in local search and your Google Business Profile lines up with your website. This isn't part of the automated audit yet.
Section 02 · The voice
Most audit tools spit out reports that read like a developer wrote them for another developer. Trade owners delete those. Here's the difference.
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No dashboard logins. No software to learn. You answer a few quick questions, we run the audit, you get a PDF you can read on your phone or forward to your web developer.
We don't just show you where your competitors get traffic. We show you why AI recommends them instead of you, and the exact evidence gap you need to close.
Business name, neighbourhood, trade, website. Thirty seconds. No credit card. We never share your data.
Live AI queries, a mobile speed test, and a technical-health check that reads your pages the way a crawler does. We score each one separately. Local presence is coming soon.
Overall score, a score for each dimension, your fixes ranked by impact, and a developer-handoff section for your web developer.
Section 04 · Coverage
Each trade has different queries and different competitors. Pick yours for a trade-specific audit.
When a Calgary homeowner wakes up to a burst pipe at 2 a.m., they don't open Google. They ask ChatGPT, Perplexity, or Google AI for the nearest plumber that answers calls. Your business is leaking leads in four specific ways. We'll show you exactly which ones.
Calgary's licensed master electricians are losing AI-recommended jobs to competitors with better-structured websites. Panel upgrades, EV chargers, hot tub wiring. The high-value calls are getting routed by AI before homeowners ever Google.
Calgary winters and increasingly hot summers make HVAC a year-round emergency category. A cold snap sends every homeowner with a dead furnace searching at once. The HVAC techs AI cites first book the season. The rest spend it chasing leads.
Calgary hailstorms make roofing the most cyclical AI search category in the city. After a major storm, the roofers AI cites are the ones fielding inspection calls in the first 48 hours. Are you on that list?
Calgary homeowners ask AI for painters expecting a short list of three names, not 50 search results. Hundreds of painters compete in this city. Most aren't on the list. Find out if you are.
Calgary's renovation and legal secondary-suite boom funnels through AI search. The GCs AI cites have substantial, verifiable trust signals. Permits pulled, code expertise, $2M+ liability, RenoMark certification. The rest are left bidding on Google Ads instead.
Calgary homeowners researching bathtub refinishing want three things fast. A price range, proof the finish lasts, and someone they can trust in their home. AI platforms route those queries to refinishers who publish real detail. The ones who leave those questions unanswered give the AI nothing to work with.
Drywall is the trade nobody thinks about until they need it. When a Calgary homeowner does need it, they ask AI. Water-damaged ceiling. Basement development. Hole from a door handle. The drywallers AI names are the ones with clear pricing and real job photos.
Finish carpentry is a trade Calgary homeowners hire once and remember forever. Custom cabinetry, built-in shelves, wainscoting, closet systems. The stakes are high, the price tag is bigger, and the AI queries all boil down to 'who does high-quality work I can actually trust in my house.'
Landscaping is Calgary's most seasonal AI search category. From April to July, homeowners flood ChatGPT and Perplexity looking for someone to fix, rebuild, or design their yard. The landscapers AI cites first book the whole season by mid-May.
Kitchen and bathroom renovations are among the most valuable residential AI-search categories in Calgary. Homeowners spend weeks researching before they call anyone. Whoever AI cites first sits at the top of the shortlist and takes most of the qualified leads.
Window replacement is one of the biggest home-improvement decisions a Calgary homeowner makes, and one of the hardest to price without phoning someone. The installers AI cites are the ones with clear pricing, real energy-savings math, and Calgary-climate-specific expertise.
Why Calgary first
We're trades-marketing operators based in Calgary. We know which directories the AI platforms trust here, how Calgary homeowners actually phrase their searches, and which Calgary competitors are eating your leads right now. That knowledge is the moat, and it's tuned tightest for Calgary.
So we start where we have the unfair advantage. Calgary trades get our sharpest read. The same four-dimension audit works across Alberta too, adjusted for your local market. More on that just below.
Calgary first, Alberta wide
Calgary is our home base and where our read is sharpest. But the way AI platforms decide who to recommend, the way homeowners search on their phones, the way your address has to match across directories, none of that stops at the city limits. The same four-dimension audit works for trades right across the province.
Run your free audit with your real city and you'll get results tuned to where you actually work. The local competitor set and the directories that matter shift by region, and the scan adjusts for that.
Cities we're auditing across Alberta
The story
I've had a bathtub refinishing business in Calgary since 2002. Website since 2004. Four builds later, I'm still doing it.
I learned SEO at the university-of-hard-knocks. Keywords. Long-tail phrases. Whatever the newest Google update said we were now supposed to care about. Photos swapped. Content rewritten. Whole rebuilds when things stopped working. Some of it paid off. Most of it just drained the bank account.
When Google Ads came out we went full bore, trying to figure out the most economical way to actually get a return. For a long stretch, it worked. Then Google started shipping updates, and every update moved the goalposts. Endless loop. Conform to the newest thing they said they wanted, watch it work for a while, watch it stop working, do it all again. I'll admit it: it's still one of the best hobbies I've had.
Then I noticed a huge national company running video ads using one of my main keywords. The exact same phrase I'd registered as my business name years earlier. I started watching my analytics obsessively. Running my own company name as a negative keyword. Fighting for scraps of my own traffic.
In late March this year (2026), Google shipped a spam update. Two days later, on March 27, they started rolling out a broad core update that didn't finish until April 8. The phones went dead. The inbox was empty. It was like somebody flipped the switch off. Most of our pages dropped out of the results. The trickle of organic traffic that was still coming through wasn't enough to keep us afloat. My understanding is that our website got flagged as "misleading." Whether that was the huge company or the algorithm updates or both, I honestly can't tell you.
The end result: we had to change our company name back to our original registered name from 24 years ago, build a new website, and start over.
Built for the Calgary trades.
Nobody else should have to go through what I went through. And it's not just Google and SEO anymore. Your bigger worry now is showing up when a customer asks ChatGPT, Perplexity, Gemini, or Copilot for a plumber, an electrician, a roofer. If you're not in that answer, you're nowhere. That's what LeadsLeak is for. You give us the business, we run the checks, and you get a report showing where AI assistants aren't recommending you, what's slowing your mobile site down, and the technical problems that stop search engines from cleanly reading your pages. Right now I'm running these by hand while the scanner gets built, so it takes me a day, not a couple of minutes. Downloadable PDF. Hand it to your web developer and get on with running your business.
This story isn't fiction. It can be verified.
Section 05 · Pricing
The audit is a one-time job. Run it free, get your Deep Audit if you want every finding and the developer handoff, and add monitoring only if you want to track changes over time.
For trade business owners
For first-time visitors
No credit card. Always free.
One-time, full report
One-time payment in Canadian dollars. No subscription.
Track changes monthly
Canadian dollars. Cancel anytime. Requires one Deep Audit first.
Section 06 · Common questions
Straight answers. No marketing fluff.
Four real checks. Your real business. A real fix list in plain English. We're in early access, so audits are run by hand and come back within two business days. No credit card.
Request an early-access audit