We audit four ways your website loses Calgary leads. AI search invisibility, slow mobile, weak local SEO, and missing trust signals. You get a plain-English fix list you can text to your web developer. No jargon. No fluff.
Section 01 · The audit
Most "website audits" are made for developers. This one is made for the person who owns the business and just wants more booked jobs. Here's what we check.
When a Calgary homeowner asks ChatGPT, Perplexity, or Google AI for a plumber, do they get your name or your competitor's? We run real queries and see who the AI is recommending.
Sample finding
You're invisible to Perplexity. When we asked "best plumber in Calgary NW," the AI named six businesses. None were you. Your nearest competitor was mentioned 3 times. Fix this and you're back in the conversation.
A homeowner with a flooded basement is panicking on their phone. If your Call Now button takes more than 3 seconds to load on a typical mobile connection, you're asking a panicking person to wait. Some won't.
Sample finding
Your Call Now button takes 6.2 seconds to load on a throttled mobile connection. Your two closest competitors load theirs in under two. That gap is the finding. What it costs you, we won't pretend to know.
If you don't show up in the Google Map Pack for your service area, you don't exist to most Calgary homeowners. We cross-check your website against your GBP and the directories AI platforms actually trust.
Sample finding
Your address doesn't match between your website and Google Business Profile. Your site says "Suite 200," Google says "Unit 200." Sounds small, but a mismatch like this makes you harder to verify as a single business, and that is associated with getting passed over. 30-minute fix.
Homeowners are letting you into their house. Visible licensing, recent reviews, BBB or HomeStars badges, and insurance proof are the things that turn a website visit into a phone call.
Sample finding
Your master plumber license isn't anywhere on your home page. Homeowners who care enough to check will bounce to a competitor whose license number is visible. Put it in the footer. Costs nothing, recovers lost calls.
Section 02 · The voice
Most audit tools spit out reports that read like a developer wrote them for another developer. Trade owners delete those. Here's the difference.
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No dashboard logins. No software to learn. You answer four questions, we run the audit, you get a PDF you can read on your phone or forward to your web developer.
We don't just show you where your competitors get traffic. We show you why AI recommends them instead of you, and the exact evidence gap you need to close.
Business name, neighbourhood, trade, website. Thirty seconds. No credit card. We never share your data.
Live AI queries, mobile speed test against Call Now, Google Business Profile cross-check, and trust-signal scan. We score each one separately.
Overall score, four dimension scores, the top three fixes ranked by impact, and a developer-handoff section for your web developer.
Section 04 · Coverage
Each trade has different queries, different competitors, different trust signals that matter. Pick yours for a trade-specific audit.
When a Calgary homeowner wakes up to a burst pipe at 2 a.m., they don't open Google. They ask ChatGPT, Perplexity, or Google AI for the nearest plumber that answers calls. Your business is leaking leads in four specific ways. We'll show you exactly which ones.
Calgary's licensed master electricians are losing AI-recommended jobs to competitors with better-structured websites. Panel upgrades, EV chargers, hot tub wiring. The high-value calls are getting routed by AI before homeowners ever Google.
Calgary winters and increasingly hot summers make HVAC a year-round emergency category. A cold snap sends every homeowner with a dead furnace searching at once. The HVAC techs AI cites first book the season. The rest spend it chasing leads.
Calgary hailstorms make roofing the most cyclical AI search category in the city. After a major storm, the roofers AI cites are the ones fielding inspection calls in the first 48 hours. Are you on that list?
Calgary homeowners ask AI for painters expecting a short list of three names, not 50 search results. Hundreds of painters compete in this city. Most aren't on the list. Find out if you are.
Calgary's renovation and legal secondary-suite boom funnels through AI search. The GCs AI cites have substantial, verifiable trust signals. Permits pulled, code expertise, $2M+ liability, RenoMark certification. The rest are left bidding on Google Ads instead.
Calgary homeowners researching bathtub refinishing want three things fast. A price range, proof the finish lasts, and someone they can trust in their home. AI platforms route those queries to refinishers who publish real detail. The ones who leave those questions unanswered give the AI nothing to work with.
Drywall is the trade nobody thinks about until they need it. When a Calgary homeowner does need it, they ask AI. Water-damaged ceiling. Basement development. Hole from a door handle. The drywallers AI names are the ones with clear pricing and real job photos.
Finish carpentry is a trade Calgary homeowners hire once and remember forever. Custom cabinetry, built-in shelves, wainscoting, closet systems. The stakes are high, the price tag is bigger, and the AI queries all boil down to 'who does high-quality work I can actually trust in my house.'
Landscaping is Calgary's most seasonal AI search category. From April to July, homeowners flood ChatGPT and Perplexity looking for someone to fix, rebuild, or design their yard. The landscapers AI cites first book the whole season by mid-May.
Kitchen and bathroom renovations are among the most valuable residential AI-search categories in Calgary. Homeowners spend weeks researching before they call anyone. Whoever AI cites first sits at the top of the shortlist and takes most of the qualified leads.
Window replacement is one of the biggest home-improvement decisions a Calgary homeowner makes, and one of the hardest to price without phoning someone. The installers AI cites are the ones with clear pricing, real energy-savings math, and Calgary-climate-specific expertise.
Why Calgary first
We're trades-marketing operators based in Calgary. We know which directories the AI platforms trust here, how Calgary homeowners actually phrase their searches, and which Calgary competitors are eating your leads right now. That knowledge is the moat, and it's tuned tightest for Calgary.
So we start where we have the unfair advantage. Calgary trades get our sharpest read. The same four-dimension audit works across Alberta too, adjusted for your local market. More on that just below.
Calgary first, Alberta wide
Calgary is our home base and where our read is sharpest. But the way AI platforms decide who to recommend, the way homeowners search on their phones, the way your address has to match across directories, none of that stops at the city limits. The same four-dimension audit works for trades right across the province.
Run your free audit with your real city and you'll get results tuned to where you actually work. The local competitor set and the directories that matter shift by region, and the scan adjusts for that.
Cities we're auditing across Alberta
The story
I've had a bathtub refinishing business in Calgary since 2002. Website since 2004. Four builds later, I'm still doing it.
I learned SEO at the university-of-hard-knocks. Keywords. Long-tail phrases. Whatever the newest Google update said we were now supposed to care about. Photos swapped. Content rewritten. Whole rebuilds when things stopped working. Some of it paid off. Most of it just drained the bank account.
When Google Ads came out we went full bore, trying to figure out the most economical way to actually get a return. For a long stretch, it worked. Then Google started shipping updates, and every update moved the goalposts. Endless loop. Conform to the newest thing they said they wanted, watch it work for a while, watch it stop working, do it all again. I'll admit it: it's still one of the best hobbies I've had.
Then I noticed a huge national company running video ads using one of my main keywords. The exact same phrase I'd registered as my business name years earlier. I started watching my analytics obsessively. Running my own company name as a negative keyword. Fighting for scraps of my own traffic.
In late March this year (2026), Google shipped a spam update. Two days later, on March 27, they started rolling out a broad core update that didn't finish until April 8. The phones went dead. The inbox was empty. It was like somebody flipped the switch off. Most of our pages dropped out of the results. The trickle of organic traffic that was still coming through wasn't enough to keep us afloat. My understanding is that our website got flagged as "misleading." Whether that was the huge company or the algorithm updates or both, I honestly can't tell you.
The end result: we had to change our company name back to our original registered name from 24 years ago, build a new website, and start over.
Built for the Calgary trades.
Nobody else should have to go through what I went through. And it's not just Google and SEO anymore. Your bigger worry now is showing up when a customer asks ChatGPT, Perplexity, Gemini, or Copilot for a plumber, an electrician, a roofer. If you're not in that answer, you're nowhere. That's what LeadsLeak is for. You give us the business, we run the four checks, and you get a report showing where you're leaking leads to your competitors, what your SEO is missing, what's slowing your mobile site down, and the broken links and dead pages we can find. Right now I'm running these by hand while the scanner gets built, so it takes me a day, not a couple of minutes. Downloadable PDF. Hand it to your web developer and get on with running your business.
This story isn't fiction. It can be verified.
Section 05 · Pricing
The audit is a one-time job. Run it free, get your Deep Audit if you want every finding and the developer handoff, and add monitoring only if you want to track changes over time.
For trade business owners
For first-time visitors
No credit card. Always free.
One-time, full report
One-time payment in Canadian dollars. No subscription.
Track changes monthly
Canadian dollars. Cancel anytime. Requires one Deep Audit first.
Section 06 · Common questions
Straight answers. No marketing fluff.
Four real checks. Your real business. A real fix list in plain English. We're in early access, so audits are run by hand and come back within two business days. No credit card.
Request an early-access audit